It is a systematic identification of strengths (S) weaknesses (W) Opportunities(O)and threats in the environment that exist internal or external to the organization and the strategy that reflects the best match between them.
In simple words, SWOT analysis is the technique to understand the strengths and weaknesses of business,opportunities open to it and threats it has to face.
Also see:- PEST/PESTLE Analysis
In simple words, SWOT analysis is the technique to understand the strengths and weaknesses of business,opportunities open to it and threats it has to face.
Also see:- PEST/PESTLE Analysis
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